EMAIL MARKETING INTERVIEW QUESTIONS FOR FRESHERS

 EMAIL-MARKETING INTERVIEW QUESTIONS FOR FRESHERS

1.  What is EMAIL MARKETING?

        It is considered one of the highly effective digital marketing strategies. It is an effective way to convert leads into sales by sending personalized emails to a targeted audience. Effective marketing emails convert prospects into customers.

2.  What are the different types of EMAIL MARKETING Campaigns?

• NEWSLETTER
• MARKETING OFFER
• ANNOUNCEMENT
• EVENT INVITATION

3.  What are the basic terms used in EMAIL MARKETING?

• FORWARD RATE
• CHURN RATE
• OPEN RATE
• CLICK-THROUGH RATE
• HARD AND SOFT BOUNCES
• UNSUBSCRIBE RATE
• COMPLAINT OR ABUSE RATE

4.  What is EMAIL DELIVERABILITY?

It is basically one of the performance parameters of Email Marketing. It is the ability to deliver emails to subscriber's inboxes. A higher percentage of around 95% is considered to be a good delivery rate.

5.  How can you grow an EMAIL SUBSCRIBER LIST?

• Identify target audience and create segments.
• Create Campaigns and set an appropriate call to action.
• Test your emails before sending them.
• Send campaigns immediately or schedule a time.
• Analyze performance.
• Optimize campaigns after analyzing the performance.